You hit the nail on the head here. It’s like they treat 'being a good person' as a list item to check off, a step to wealth. Once it’s done, it’s done.

They never think about 'being a good person' as a character trait you own and have to keep in good maintenance or else it breaks.

Further, the substeps to be able to check off 'being a good person' are defined by them, rather arbitrary, and never consider anything beyond fanboy/girl dynamics. It’s like a middle school popularity contest. You’re a good person of you can convince other people to adore you. Totally subject to any and all human bias, naturally occurring or market manipulation.