Yeah, but it won't be. None of these products are necessities. Ergo, you have to create desire or perceived need in order to get people to buy them. There's a reason why sex sells. We all want to find the best mate for ourselves that we can. That's universal across all species. We're all also stuck with myriads of insecurities and envies about the whole endeavor we constantly have to work through.

These companies know what they're doing. They deliberately exploit those foibles. Make no mistake, it's a psychological campaign foisted on the public. Otherwise the car, shoes, and cream would sell themselves without the suggestion that having it will somehow increase your odds of successfully finding or keeping a mate. Advertisements would more closely resemble ads for USB cables, etc. You'd have a list of specs and features, a basic picture, and maybe a list of complementary products it goes with, etc.

There is a large scale, slow moving, psychologically manilulation of perception that has taken effect. We are more heavily propagandized than most of us realize. And it's definitely worse in the US, I believe, because there are little to no regulatory checks on it compared to other countries. And yet we're extremely prudish about it too. It's weird.