We're down from the top 20% to the top 10% of men now?

Wow.

Pre-pandemic, it was definitely 20, because the manisphere was pushing the whole 80/20 thing.

How's you come up with 10% here? Where'd that figure come from?

If they're convinced it's 10% now....they're really just creating unnecessary hurdles for themselves. They're basically paying for insecurities to be downloaded into them at this point.