Was this the norm before John Wayne though? Most advertisements from the 19th century featured more normal sized men.

So even if there is a preference for broad shoulders, has the ratio of preference become more extreme since John Wayne? Do younger women today have a lower ratio of preference than their grandmothers, who would have been more heavily influenced by John Wayne’s cowboy archetype?

Yeah, you should definitely do a piece on this. There’s a lot to unpack. I’ve read a lot of your other anthropological type articles and theyre really good. Well thought out and laid out well. I look forward to reading one on this.