This is a good article and I loved your walk through of your thought process and the earnest questioning.

First off, I think you're on the right track. I'd add for you specifically because I know it's in your wheelhouse (if you want to, no pressure), write some fictional stories.

The general word is that young men need a new playback. A new narrative. We generally get those scripts from media we consume these days. There needs to be more appealing characters and presentations of men that shows men in a positive but also realistic light.

Medium is a good place for that, especially as like, situationships for short stories. Not like flash fiction, but, like, examples of socialization encounters. I would lean toward humor.

Secondly, I think maybe I wouldn't put too much emphasis on what is being said in the video.

Don't forget that all you know of your audience is from those who engage somehow. You won't know who else is reading your work and might be mentally filing it away to percolate and ruminate on over time. Seems like that's going to be the way it is for the young men you want to reach and that can be reached. You're not going to know for a very long time, maybe ever. Your work will just become a foundational block for them.

Stats are misleading. There's an element of faith to the kind of outreach you're talking about.

So that's my two cents, for what it's worth.