Or, it means that 80% of the men who have signed up for OK Cupid are below average or, more likely, they are presenting profiles that make them below average to a woman looking for a romantic partner. In other words, they might be studs in reality, but their profile picture holding up a fish isn't advertising their ability to engage romantically, it's advertising their ability to catch fish.
Frankly, that whole "study", poll, whatever you want to call it was complete bullshit. I can't believe people are losing their minds off of it. It's meaningless. Absolute bunk.
It doesn't prove hypergamy. It doesn't prove anything about women's standards. It's nothing but pure stupidity wrapped up in pseudo psycho babble.
It's absolute ridiculousness.