Maybe it’s a sequence. You can’t be objectified for your sex if sex hadn’t been made a commodity first.

I don’t have a problem with sex or bodies. I don’t know that I would say this ad offends me, but I sure wouldn’t linger on it because it’s annoying. Ergo, I wouldnt buy the damn shoes.

I don’t like that sex sells. As you say though, it does and that’s the world we live in. But why use sex (via a male gaze) to sell women’s shoes to women? Exactly what’s that supposed to accomplish? You can hardly even see the shoes. That seems to be a trend too.

Perhaps that’s where the feelings of objectification come in. Shouldn’t an ad that is selling shoes (or whatever) focus on the shoes even if the model is sexy or there’s a sexual element to the ad?

Are we selling shoes or plastic surgery for butt lifts?

If you’re going to use sex to sell an item shouldn’t you use male models in sexy circumstance for a female product? Gotta admit, I might have lingered on that ad a little longer if the woman was climbing the fence and a half naked man was bent over tying his shoes.