I've said it before commenting to one of your articles and I'll say it again.

You're absolutely right. People don't believe this trope anymore.

Which means there's a new market for a sustainability influencer. Someone who can make a real life being mindful of impact, uplifting others, solving community problems, and not chasing after foolishness look more desirable than the glitzy facade of the Kartrashians, Hollis, et al.