It is, but men have to dismantle their internalized misandry the same way the pickmes have to work out their internalized misogyny.
And we know that takes getting burned pretty bad for most in order to start that process. They have to have that "I didn't think that leopard was going to eat MY face" moment.
Men have equality here. They're not being forced to pursue all women, regardless of their own needs and desires. They're the only ones preventing themselves from practicing some real dating discernment, themselves and their belief system ingrained by Patriarchy.
But it's a social script, it's not biological. They can change.
But they won't if they don't hit bottom and wome keep giving them a soft place to land. Stop mollycoddling these men. You're not doing them any favors.