I was going to bring this up.

It makes a certain sense what you say here. For those of us who desperately want there to be something more than our lives to be shackled to men and raising children, that we would backlash against beauty industry standards.

There’s another aspect of this too, though. Let me see if I can lay out the logic. For those of us who are rejecting men, and/or opting out of society defined gender expectations of femininity, rejecting beauty industry standards becomes two things. It acts as a blank slate period to build our own ideals of beauty and femininity off of. It also acts as a form of crypsis to avoid and deter male objectification if you. If the motivation of beauty standards is the “reward" of a man or male sexual attention, then ignoring them must signal that you don’t want that “reward". It’s a recognition of inverse relationship.