I suspect this article was mostly put together by AI, pulled off of clips taken from TikTok and then taken out of context. AI is shit at context.
I know the spreadsheet thing has been mentioned on TikTok by at least one relationship content creator but the purpose is being described poorly here. It's for the guy. To put invisible labor and relationship maintenance work in a tangible-to-guys format. Or, it's meant to get you out of your own head when things aren't going well and you're spinning your gears about time investment, which is something women tend to do that keeps them in relationships long after they should have left. It's not meant like she said. It's not like Pavlov's bell experiement. That's just stupid.
Looking at her profile and her stories page, our girl here is desperate for money. She's churning out multiple articles a day, click bait titles, you already mentioned that Pic, the topics are relationship subjects meant to push buttons and "I made X big bucks sitting on my ass after I quit my job for no damn reason and you can too! Let me show you how to bloviate bullshit!!"
She won't be around long.
Likely, she pulled your name from a tag and followed you so her article would show up on your feed or you frequent one of those tags she used.
I'm using that pronoun loosely. I'm not convinced.