I don't know that I agree. I'll have to put some deeper thought into it.
I agree, as presented, it is too vague to be workable.
I do think there is something to speech or rhetoric that is designed to incite violence or denigration against certain groups though.
I also think there's something to presenting a rebuff of someone's opinion as coming from a place of hate and loathing rather than a place of objective reality.
I think it's important we recognize that propaganda is a real problem and start figuring out how to steel our minds and our children's minds against it as it is often subtle.