Excellent point. It's not objectification but there's a definite war on male bodies too. Theyre just now entering the realm of constant marketing propaganda and objectification. They're falling completely apart because of it, just like women have and still do.

The Right also doesn't want there to be an alternative role model for young boys as part of their push to return women to domestic life and under the boot.

They'd rather the only role model you have be a drunk father who beats you and your mother than a "fruitcake" man who chose a caretaker profession. Think about that from all angles.